Indeed, the number of specialty-coffee shops in Shanghai currently stands at around 8,000, up from 4,000 in 2015, according to the Shanghai Chain Enterprise Association. Bracket Coffee. Shanghai is home to 1,500 of these stores. More importantly, the emergence of coffee in China represents the new dominance of a previously uniquely Western influence, and coffee … Bracket Coffee . The flat white I ordered was nothing exceptional, but it was everything I had come to hope for from espresso in Asia. China's Luckin Coffee Tries To Conquer A Nation Of Tea Drinkers. The beans grown in Yunnan are all arabica and of middling quality: too good for local consumption, but not good enough for specialty roasters abroad. He’s amassed a collection of over 1,000 coffee cups, pots, grinders, and roasters, purchased from all over Europe. A large percentage is exported to Germany. From business meetings at the Starbucks in the upscale area of Xintiandi, Shanghai to multicultural get-togethers at the expat-friendly Baker and Spice on Anfu Road, coffee has become a cultural icon in mainland China. No, I would save it for a treat in the newly opened café on campus, or even the Starbucks downtown. In a report that analyzed the Chinese coffee market, CIConsulting predicted that the per capita coffee consumption in the nation would increase from 6.2 cups in 2018 to 10.8 cups in 2023, with the market size growing threefold from 56.9 billion yuan to 180.6 billion yuan (US$8 billion-US$25.58 billion). In some Asian countries, like China or Japan, tea takes prominence over coffee. As the Seattle coffee chain has made China its largest non-US market where it opened more than 3,300 stores, Starbucks has introduced the American interpretation of coffee to the Chinese middle class. Still, rather sheepishly one afternoon, soon after moving to a new city in China, I visited my neighborhood’s newest coffee shop during its opening week. But there are also great local specialty cafés and roasters. However, the modern Chinese coffee cultivation industry began in 1988 when the Chinese government, World Bank and the United Nations Development Programme jointly initiated a program to introduce coffee growing in the region. The outlet, in Shanghai's Huangpu district, is the brand's 4,580th in the world and is the result of an exclusive master … Local coffee shops tend to boast higher quality coffee in order to attract customers. The International Coffee Organization estimates China now grows more beans than Kenya and Tanzania combined. Coffee is extremely sensitive to weather conditions and this year’s drought in the Mekong region — worsened by climate change — has hit the area’s plantations badly. Although the market still faces some cultural and societal hurdles, China is waking up and smelling the coffee. So with this in mind, I thought it would be worth looking into China’s relationship with coffee and the coffee culture in China. Home > Podcasts > Wǒ Men Podcast: Counting the Cost of Coffee Culture in China’s Yunnan Province. Specialty cafes, on the other hand, meet the demands of the more discerning customer. Coffee consumption in China has skyrocketed in recent years, nearly tripling in a span of just four years. A growing coffee culture in Asia has been fueled in part by young urban professionals who may have studied in Europe or the United States. And his vision is more about passion than commerce. Email. In contrast, the average American drinks some 400 cups per year. Pinterest. Besides, these products are not only convenient but also allow people to minimize contact with others during an epidemic," Wang says. Canadian coffee chain Tim Hortons opened its first store in China on February 26, joining a fast-expanding market that already had dozens of competitors. The fact that customers in their 60s and 70s patronise the cafe every morning is also an indication that coffee consumption has become widely accepted by the general society and not just those from the younger generation, says Lyu. China might not spring to mind when it comes to coffee culture, but with more and more cafés popping up right across Beijing, there are now tons of places for a good cup of joe. The number of Family Mart outlets which come with a Par Cafe on the Chinese mainland has also grown from 2,000 in 2018 to 2,700 in 2019. "First, Shanghai has historically been the most outward-looking city in China, and as coffee is an 'imported habit', people … - Duration: 13:05. Across the street from the new Starbucks in Suzhou, I soon discovered a spacious coffee shop called 36th Story, owned and run by a thirty-three-year-old Chinese man named Max Wang. China has become a growing market for international coffee shop chains as well as independents and it is clear that, as in other countries, coffee shop culture in China is about much more than just coffee. Japan’s full embrace of coffee took several decades, but the islands are now the fourth largest coffee consumer in the world. It’s a genius move for the bottom line, and undeniably endearing to the local market, where lots of Chinese people visiting coffee shops don’t want coffee at all. The young customers were comfortably spread out, peering into laptop and cell phone screens alone or in pairs, looking busy. Overall, the Chinese coffee shop market remains consolidated with international chains dominating. Modern cultivation of coffee in China began in 1988. While the vast majority of Chinese only drink instant coffee and only drink it at home, if at all, a specialty market is slowly taking hold and expanding the market for fresh, high-quality arabica beans. —Ketti Wilhelm is a freelance writer who taught English in Jinan, China. Pinterest. "There are many coffee shop owners in Shanghai who used to be lawyers, doctors and elites in their respective industries. Shanghai has without doubt been the epicenter of this boom in coffee consumption, with Lyu citing such factors as the cosmopolitan nature of the city, the growing affluence of its citizens and the fast-rising levels of awareness of coffee. Coffee consumption is a hot trend worldwide and is becoming an essential for many consumers. But here, people are more important.”. See what it takes to grow coffee … Compelled by their startling levels of wealth, openness to Western culture and digital natives, they are expected to account for over a quarter of total consumption growth in China by 2030. Max estimates the popularity of coffee in China has doubled in the past five years, and import figures show his estimate could even be a bit conservative. Hanging out at coffee shops with the newest drinks in hand represents a new lifestyle choice for urban Chinese consumers. In my opinion, tea and coffee are individual beverages but in essence they are no different, where both possess a long history and have a strong influence in shaping ancient and modern culture. Homey Christmas classics played at a just-right volume, despite it being early November. Over recent years coffee has been becoming increasingly popular in China, particularly among young people in big cities like Shanghai and Beijing. He plays smooth jazz and Their growth is striking given the city’s renown for its tea-drinking culture. History. Culture. China might not spring to mind when it comes to coffee culture, but with more and more cafés popping up right across Beijing, there are now tons of places for a good cup of joe. It’s a big part of Korean people’s lifestyle. The word coffee (咖啡) comes from “Kahve” meaning power and passion – the key drivers of coffee culture in China and around the world. I like the backstory on the entrepreneur, Fish Sun, who opened the café, and his plans to open more stores soon, but what I particularly liked is the part about Sun’s background, and that as a student at the University of Washington, home of the mighty Huskies.. … Yuhan Xu Enlarge this image. Growth and development of the coffee culture in the Asian market. Independent coffee shops near a Starbucks make more money, not less. In China, we do have "茶文化" (Tea culture) . Global giant Starbucks has led the way in the emergence of China’s coffee culture, with a new store opening approximately once every 15 hours! For many office workers, grabbing a cup of coffee during their lunch hour has become a part of their daily routine. According to Wang Yongyi, marketing director of Family Mart on the Chinese mainland, the sales of Par Cafe have doubled every year since 2014. My espresso tasted fresh and perfectly prepared—not bitter, watery, or simply fake, the way coffee in China often ends up when it finds its way to a cup. Last year, the cafe sold around 100 million cups on the Chinese mainland, a fivefold increase from 2017. "The entire coffee industry will pay more and more attention to these peripheral products as coffee is gradually becoming a necessity in life. Java loving Scandinavian countries Java loving Scandinavian countries … The relatively low consumption rate is another factor that industry players can cheer about. Here’s a little story out of the Bay Area that caught my eye today. Are there still opportunities for the coffee business? They want tea, sugary drinks, and, most of all, a place to socialize. Unlike pizza and hoagies, coffee's history in China goes back to the 19th century, when Western missionaries and businessmen brought it with them to treaty ports such as Shanghai. We are focused on giving a satisfactory user experience and creating spaces which connect with the local culture of any location we establish at. It currently has around 3,000 stores across 40 Chinese cities, which it plans to increase to 4,500 by the end of this year. China has had its own coffee farming industry for more than a century, started when a French missionary to the southern province of Yunnan introduced the crop in the late 1800s, and the industry is now rapidly expanding along with national consumption. Still, he hasn’t abandoned the foundations for his market. … The per capita consumption in China may seem small, but the consumption growth momentum in the country is remarkable. Jenny Zhiya Qian knows that it is no longer true. Why the China Market Matters. Twitter. Let’s start with a bit of background though. In addition to having the one of the strongest tea cultures in the world, coffee culture is also exploding in China. Karoline Kan meets coffee farmers in China's southwest, where climate change and intensive farming are having a major impact on the area's environment. Ninety-eight per cent of the … First off: no coffee. When A&A Coffee opened in Shanghai in 2017, the specialty-coffee joint could only sell about ten cups of coffee a day. The organizational strategies employed by Starbucks addressed the many Chinese markets. Max says the twenty recipes he’s crafted are the reason for his success. There may be about 200 small coffee shops like Mr Pang’s in Chengdu, Ms Zhang estimates. While Starbucks injects typically Chinese flavors into the same drinks it sells everywhere in the world, Max concocts complex, intricately layered ones, with flavors such as blue curaçao, peach, mango, and rose, with shots of espresso, and layers of cream and sugar. "We want to do more than just expand our market presence － we also aim to help raise the level of awareness of coffee, allowing more people to understand this culture, what high-quality coffee is and the ingredients that go into making coffee.". As their living standards improve, … I would learn to wake up to green tea. MILAN — In this article, Marco Libonati – Dalla Corte’s Sales Manager Asia Pacific-Middle East-Africa – analyses growth opportunities and the latest trends in the Asian market. Do you have " coffee culture"? An independent coffee scene is brewing. In China, the motherland of tea, coffee is rapidly gaining in popularity. Alibaba-backed e-commerce platform Tmall says the online sales numbers are even more impressive. In China, coffee used to be the trendy western beverage that shows one’s status, education, and taste. The organizational strategies employed by Starbucks addressed the many Chinese markets. If you don’t like our faces, listen to our fortnightly podcast E-Junkies where we lepak one corner with famous people, Your daily good stuff - AsiaOne stories delivered straight to your inbox, AsiaOne Online Pte Ltd. Company Registration No. He even has a new sign outside, by the front door: “Starbucks is that way, Costa is the other way, Max is here. However, twenty years later China and its consumers have changed and competition has blossomed – so, where does Starbucks now stand on the Chinese market? A trend towards coffee culture has developed over the last half-decade largely through the influence of cosmopolitan Beijing and Shanghai, the drivers of Chinese fashion. While it might be a stretch to say that coffee has overtaken tea as a cultural commodity, it’s definitely not as rare as it used to be. A French missionary brought coffee to Yunnan province in the late 19th century, marking the crop's introduction to China. In Korea, coffee is something more than just a drink. According to chinabgao.com, China is surprisingly one of them, since it has a millennia made up of an unshakeable tea culture. “Coffee culture has been developing in China,” says Esther Lau, a research analyst with market research firm Mintel. Coffee consumption is growing equally quickly in China’s urban centres and Shanghai is no exception. A major financial hub and international melting pot, the city has embraced coffee culture. Shanghai has without doubt been the epicenter of this boom in coffee consumption, with Lyu citing … "People know much more about coffee now. In some Asian countries, like China or Japan, tea takes prominence over coffee. Jenny Zhiya Qian knows that it is no longer true. As soon as I’d washed the bitterness out of my mouth from my first and last cup of instant coffee, I took the hour-long bus ride to the foreign supermarket, in the city’s most upscale shopping mall, and bought a french press. And unlike their parents, much of China’s younger generation is coming of age surrounded by coffee shops.” Read her full take here. In Korea, coffee is something more than just a drink. "Small independent stores like us cannot invest much in marketing and promotion like the major coffee chains. The spread of Western food and beverage establishments raises fears in China that its traditions will be subsumed into a global culture that looks distinctly American. The main reasons behind this are the high rental rates in Shanghai and the growing competition. The meteoric rise in the number of specialty cafes in Shanghai shows that Chinese consumers aren't just drinking more coffee － they are becoming more sophisticated as well. It wasn’t cheap or particularly convenient going back to my morning indulgence, and it certainly wasn’t an exercise in localism, but I found it was possible, and it’s becoming more so every day. In 2016 and 2017, China was among the top 20 worldwide producers of coffee. Today, the cafe sells an average of 100 cups during weekdays and 150 cups on weekends, and this can be attributed to the burgeoning coffee culture in China, says the co-founder of A&A Coffee, Lyu Manxuan. July 3, 2018. Facebook; Twitter; Flipboard ; Email; May 17, 2019 9:07 AM ET. Is Coffee Replacing Tea Culture in China? Though business has been brisk, Lyu admits that selling specialty coffee is still "not very profitable". Given China’s huge population, coffee companies have found a market in China that they hope to develop. In the past, customers patronised coffee places mainly for the ambience and would order only cappuccinos or lattes," says the 26-year-old. As the Seattle coffee chain has made China its largest non-US market where it opened more than 3,300 stores, Starbucks has introduced the American interpretation of coffee to the Chinese middle class. Interestingly, coffee consumption among females is noteworthy, especially in coffee shops, restaurants and bars. That the brand new store was in the massive, industrial city of Suzhou was a nearly irrelevant detail, despite the tweaked menu. 3:40. In the last few … In fact, up to the beginning of 2016, the coffee cultivation area in China exceeded 1,2 billion square metres, with a production quantity of 140,000 tons, which covers 1,5% of total World Coffee production. In 2010, Starbucks had a 66% market share in the coffee retail sector According to a report by the International Coffee Organization, young middle-class … "Now, many customers understand the differences between coffee beans and are clearly more aware of what suits them.". Statistics show that in 2014, China consumed over 500,000 mt of coffee, and the retail sales volume … Is Coffee in China BETTER than in the USA? But coffee culture in China doesn’t always mean cultural homogenization. Despite selling mostly coffee in the land of tea, Max’s shop is undeniably Chinese—an authentically local coffee shop, in a country that is only beginning to discover for itself what that means. Pinterest. Coffee still being viewed as an unusual, foreign beverage gives Starbucks a golden opportunity to market itself as an aspirational brand. Following the other two articles about coffee in China Snap Shot and Starbucks , this article is meant to share some coffee history in China with you. Previous episodes of the Wǒ Men Podcast … Despite the growing competition, Lyu is confident that there is still more room for new players to cater to different segments of the market. Playing Catch Up in a Tea Drinking Nation. Coffee culture comes to the boil in Shanghai CGTN ["china"] Share . GUESTZHANG … Coffee drinkers in Scandinavian nations like Norway and Sweden drink more than 1,000 annually. They go to a cafe not only for a drink but to enjoy the moments of leisure where they … But all of them have been willing to make sacrifices to pursue their love of coffee," she says. In a report that analysed the Chinese coffee market, CIConsulting predicted that the per capita coffee consumption in the nation would increase from 6.2 cups in 2018 to 10.8 cups in 2023, with the market size growing threefold from 56.9 billion yuan (S$1.1 billion) to 180.6 billion yuan. Awarded as Emerging Cafe Chain Of The Year by Franchise India, Coffee Culture – The Ristorante Lounge is a thriving success with over 21 outlets across the country. It’s a report from SFGate on a new café in Beijing, China that is using Ritual Coffee.. Read more about Scandinavian coffee culture. “That’s why so many Starbucks come to China,” he tells me. At least not in my apartment every morning. It currently has around 3,000 stores across 40 Chinese cities, which it plans to increase to 4,500 by the end of this year. R & B, mostly in English, and offers free Wi-Fi, just like you’d find in most coffee shops around the world, but his menu has no English. The price for a drink at any of the chains, around thirty to thirty-five yuan, converts to five to six US dollars. Coffee Culture is Exploding in China The Marble Mountains, Da Nang, Vietnam: https://youtu.be/GxE1pQjCApo Coffee vs. Nearly 20 years ago in January 1999, Starbucks opened their first store in Beijing basically introducing coffee culture to China. Anglo-American style coffee culture is one such foreign idea that is gaining traction in China, for western firms with interesting idea’s to offer this is a fantastic time to consider launching in China. The decor mixes European elegance with the classic, kitschy Chinese modern, including giant teddy bears stationed in the chairs throughout the shop. … China has become a growing market for international coffee shop chains as well as independents and it is clear that, as in other countries, coffee shop culture in China is about much more than just coffee. Share; Tweet; G+; Pinterest; Linkedin; 0. Starbucks plainly states on its website that it is “creating a coffee culture in a traditional tea-drinking society.” The honesty of a statement about such contrived cultural change brings into focus the global effort that goes into drinking Starbucks in China: American branding, Italian espresso machines, Central American and African beans, Chinese baristas. That machine is only good for Starbucks. There are hundreds of branches of well-known chain stores. My will was broken, and I drank. (He’s moved his shop twice now because he ran out of room at the first two, and his happy customers have followed him, despite the neighborhood competition.) And the growth of international chains like Starbucks and the UK’s Costa Coffee has likewise given rise to an explosion of local cafes dotting the streets of China’s … China’s tea-centric culture was relatively untouched by Western coffee retailers until the late 1990s, when Starbucks first entered the Chinese market. But the huge industry profits from the second-most traded commodity in the world are not trickling down to the people who grow the beans. Coffee is increasingly seen as an everyday drink rather than the occasional indulgence, so the day might not be far where those four cups a year become four cups a month. China has had its own coffee farming industry for more than a century, started when a French missionary to the southern province of Yunnan introduced the crop in the late 1800s, and the industry is now rapidly expanding along with national consumption. After four months of private deprivation, a university administrator sent an emissary to my door with a small, friendly Christmas present: a neatly wrapped bottle of instant Nescafé. In 2010, Starbucks had a 66% market share in the coffee retail sector Feb 12, 2008 01:49 #1 . From hipster hutong hideaways to mall pit stops, you’ll always find somewhere to get your caffeine fix. By Wǒ Men Podcast September 30, 2019. Facebook. The culture dominant in northern China differs radically from the culture in the eastern parts of China, as reflected in the differences in consumer spending power inland which is considerably lower than the spending power in coastal cities. Now, Japan is the world’s fourth-largest consumer of coffee, according to research from the University of Kentucky. The culture dominant in northern China differs radically from the culture in the eastern parts of China, as reflected in the differences in consumer spending power inland which is considerably lower than the spending power in coastal cities. It seems that tea culture is shrinking while coffee culture is widely spreading. Sure, there are Starbucks aplenty and it's easy to make instant coffee at home, but China doesn't have the kind of pervasive coffee culture that's found in many parts of the West. “I just want to open a coffee museum.” Here in a grimy, provincial Chinese city that doesn’t quite yet share his passion, a museum to coffee would harken back to a purer, less commercial kind of globalization. By creating the culture, as it claims, Starbucks is also making way for independent shops like Max’s to be successful, an economic phenomenon originally noted in the US and dubbed the Starbucks Effect. Different from in western countries, China has not much of coffee culture. The Wǒ Men Podcast is a discussion of life in China hosted by Yajun Zhang, Jingjing Zhang and Karoline Kan. It was my first time in Asia, and I arrived with a job at a city university and a stubborn commitment to experiencing the culture in as pure a form as I could—forsaking a few of my favorite comforts from home that threatened to dilute the Chineseness of my life there. Most of what the Chinese drink is imported from Vietnam (the world’s biggest robusta producer), just over the border from Yunnan Province. Now, after seventeen years in China, Starbucks controls 60 percent of the café market, and about one and a half new Starbucks open in the country every day. The more expensive a cup of American-branded coffee is, the more a status symbol it becomes, and the more people want it. Coffee production in Indonesia will probably drop 10 percent this year after dry weather caused by the worst El Nino in almost two decades damaged some crops and delayed the harvest. 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